What a brilliant marketing campaign #ifihadglass was. For weeks, Twitter was filled with the hopes and aspirations of what social mega-users would do if they could get a pair of Google Glass, 140 characters at a time.
— Alyssa Milano (@Alyssa_Milano) February 21, 2013
— Eric The Aviator (@AviatorShow) February 20, 2013
#ifihadglass I would show introverts how to create authentic connections in real life like I’ve learned to do
— Adria Richards (@adriarichards) February 27, 2013
— Eric Adler (@EricAdler) February 21, 2013
— SAMIR (@SamSonnyPan) February 26, 2013
— Google Glass (@googleglass) March 27, 2013
#ifIhadglass I would prove how hard a stay at home moms job is
— Terrie Lynn McNamara (@McNamara_Mamma) February 26, 2013
Despite rumors that only social media superstars would win a pair, 61 percent had fewer than 1,000 followers. By April Fools Day 2013, 8,000 people received invitations like the one below.
— Google Glass (@googleglass) March 29, 2013
Two weeks after Dan asked me if I wanted an invite into what Google was now calling the Glass Explorers Program, one had yet to make its way to my inbox. I’d already been waiting a year. But it was still hard.
Then one day, there it was: